Approximately 74% of People Find Companies Using Eco-Friendly Printed Materials 'Easier to Choose and Support'! What Are the Keys to Boosting Trust?
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Frequently Asked Questions
- Q: What percentage of consumers find it easier to choose and support companies that use eco-friendly printed materials?
- A: Approximately 74% of people find companies using eco-friendly printed materials easier to choose and support.
- Q: What was the primary focus of the survey conducted by NEXER Co., Ltd. and Komatsu Sogo Printing Co., Ltd.?
- A: The survey focused on 'Awareness of sustainability in printed materials and its impact on corporate selection'.
- Q: How many individuals participated in the survey regarding sustainability in printed materials?
- A: A total of 500 men and women nationwide participated in the internet survey.
- Q: What specific eco-friendly attributes on printed materials positively influence consumer perception?
- A: Consumers' impressions of a company change positively when printed materials explicitly state efforts like 'uses eco-friendly paper,' 'uses vegetable-based ink,' or 'uses recycled paper'.
- Q: Does learning about a company's CO2 reduction targets affect consumer trust or favorability?
- A: Yes, consumer trust or favorability toward a company changes if they learn that the company or its printing contractor has set and achieved CO2 reduction targets.