New Value Frontier Inc. (Headquarters: 1-3-18 Hiroo, Shibuya-ku, Tokyo; Representative Director: Takamiya Koichiro), a company with the mission of "Revitalizing Japan through weddings," and now entering its 18th year since establishment, has officially launched a new range of services and products. To date, the company has partnered with over 350 wedding venues nationwide through entrusted business operations and consulting centered on team building, as well as staffing and outsourcing services specialized for the bridal industry. In recent years, it has been a pioneer in promoting the adoption of AI in the wedding sector by actively advancing the use of BridalInsight Pro Dolphin (Dolphin), an AI tool specifically designed for the bridal industry. Now, leveraging the expertise and on-site insights accumulated over 18 years, the company is expanding its reach into the broader hospitality and service industries—areas highly compatible with the bridal sector. Spearheaded by Hiroki Kanemasa, Executive Director of the AI Promotion Division, New Value Frontier is formally launching this new phase of business expansion. The company will regularly introduce new services and products going forward. Stay tuned. ■ The Hidden Challenge in Wedding Industry AI Adoption: "Failure to Take Root" In recent years, growing interest in generative AI has led many companies to adopt tools such as ChatGPT, Gemini, and Microsoft Copilot. However, in the wedding industry, post-implementation challenges have become apparent: "tools are purchased but not used on-site," "only a few employees utilize them," and "no clear impact on performance is observed." Moreover, amid ongoing labor shortages and rising labor costs, reliance on veteran staff and increasing training burdens are forcing a reevaluation of traditional operational models. In response to these challenges, New Value Frontier Inc. has launched the 'AI On-Site Transformation Program,' an organizational transformation support service ce