[Accenture Survey] AI Shakes Brand Loyalty: One in Three Consumers Open to Switching from Beloved Brands
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AI Summary (NQ-processed)
According to a new Accenture survey, AI agents are significantly changing consumer purchasing behavior and shaking brand affinity. More than one in three consumers, even those loyal to a specific brand for years, are open to switching to other brands based on AI suggestions. The advent of this 'Agentic Commerce' is forcing companies to transform their business models to be chosen by AI.