Sports lifestyle global brand NEW ERA announced that it will release its first collaboration headwear with beautiful people, a leading Japanese fashion brand founded by Hidenori Kuma-kiri in 2007, on May 22 (Fri) through the NEW ERA official online store, beautiful people flagship stores, and authorized stores nationwide in Japan. The collaboration features two base models: 9SEVENTY™, which combines a snapback cap and a stretch cap, and 9THIRTY™, known for its soft wearing feel. Both models are designed with beautiful people original graphics rendered in NEW ERA’s signature embroidery. 9SEVENTY™ was also used in the collection look shown in beautiful people’s runway show, their first in four years. Price list (tax included): - 9SEVENTY™: 14,300 JPY each - 9THIRTY™: 13,200 JPY each Collection page (NEW ERA official): https://www.neweracap.jp/collections/beautiful-people