Individual creative brand "nene_hope_heart," which develops paper goods and collage materials, is accelerating its "demand-driven D2C" initiatives with its new series "HoneyBaby." In the advance reservation for subscription members, which began on July 1, 2026, at 9 PM, approximately 1,370 out of 1,500 units (total of 3 products) were reserved within about 24 hours of the reservation opening. This resulted in about 91% of the production quantity being reserved before the general sale. The "HoneyBaby" series, for which advance reservations for subscription members began on July 1, 2026, at 9 PM. ■ Approximately 91% of Production Reserved Within 24 Hours of Reservation Opening The "HoneyBaby" series features three products: a sticker book, material paper, and sealing stamp-style stickers. In the advance reservation for subscription members, which started on July 1, 2026, at 9 PM, the following reservation numbers were recorded approximately 24 hours after the reservation began: - Sticker Book: 479 units - Material Paper: 427 units - Sealing Stamp-Style Stickers: 464 units Against a total production of 1,500 units for the three products, the total reservations reached 1,370 units. Approximately 91% of the total production was reserved before the general sale. Following these reservation results, the general sale of the "HoneyBaby" series is planned to be limited in quantity. ■ "Demand-Driven D2C Model" Creating Demand Before Sales Instead of waiting for demand after releasing new products, nene_hope_heart is promoting initiatives that foster demand within the community before sales begin, by sharing the brand's worldview and product development process. Leading up to the release of "HoneyBaby," the brand has consistently shared the series' worldview, characters, motifs, and product development primarily on Instagram. Based on this, advance reservations were offered to subscription members, with a complete set of three items and limited novelty goods prepared. This prov