NEL Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Riku Nishida), the operator of the "oshi" purchasing platform "osina," is pleased to announce that the cumulative rewards paid to consumers who posted through osina have surpassed 500 million yen. With the spread of social media and short videos, there are increasing opportunities for consumers to introduce products based on their real-life experiences, and for these posts to become a trigger for discovering new products or making purchases. osina is an "oshi" purchasing platform that connects consumers' genuine voices of "liking" and "having used it well" to create touchpoints with brands. Currently, over 200,000 consumers participate in osina, creating touchpoints where brands and products are recalled among consumers through product discovery, experiences, and social media sharing. This cumulative reward amount signifies that consumers' authentic posts, based on their real experiences, have supported brand growth, and the economic value of these authentic posts has circulated back into the economy, reflecting the transaction volume generated by osina. Moving forward, NEL aims to expand the "oshi" purchasing economic zone through osina, where consumer empathy creates new encounters and purchasing opportunities for products, leading to brand growth and the circulation of economic value. *Cumulative Reward Amount: The total amount of rewards returned to consumers based on the number of views of SNS videos where consumers "recommend" products through osina. The act of "recommending" a product evolves from personal enjoyment to "the joy of sharing experiences." In recent years, the act of "recommending" a product has expanded beyond simply purchasing and enjoying favorite products to the enjoyment of sharing those experiences and enthusiasm on social media with others who have similar interests and values. Previously, consumption was centered on personal satisfaction and expressing support, such as collecti