What is NEL Corporation's 'osina' service?

Osina is a marketing platform that connects brands and customers through 'endorsements'. It generates authentic user-generated content (UGC) from general users and delivers it to potential customers to promote purchases.

What were the results of the SHISEIDO 'Essence Skin Glow Foundation' campaign?

From October to December 2025, the campaign generated 131 UGC posts on TikTok and Instagram, with over 6.02 million total views. It achieved a 31.1% view share and contributed to an increase in new purchases.

What target audience was identified for the campaign?

Using NEL's proprietary cluster analysis, the campaign targeted the '#NaturalMakeup' cluster, which seeks natural beauty and a natural skin look.

What is 'osina Boost'?

Osina Boost is a method of distributing UGC generated by osina as advertisements. In December 2025, it was used to deliver information to a highly interested audience during the Best Cosmetics Awards announcement, boosting purchases.

What sales trends were observed during the campaign?

During the campaign, the sales growth rate of the main bottle was higher compared to refills, suggesting that the campaign promoted purchases from new customers.

AI News NQ Analysis

SHISEIDO's Foundation Serum Generates 6 Million Views and 131 UGC Posts via NEL's 'osina', Driving New Customer Acquisition

NQ Score 84/100

N1 Content Completeness 9

Key facts

SHISEIDO's Foundation Serum Generates 6 Million Views and 131 UGC Posts via NEL's 'osina', Driving New Customer Acquisition
NEL Inc. utilized its platform 'osina' to promote SHISEIDO's 'Essence Skin Glow Foundation'. Between October and December 2025, the campaign generated over 131 UGC posts and 6 million views across social media, significantly contributing to new customer acquisition.
Source: PR TIMES
Date: Wed Jun 10 2026 11:00:02 GMT+0900 (Japan Standard Time)

Direct answer

NEL Inc. utilized its platform 'osina' to promote SHISEIDO's 'Essence Skin Glow Foundation'. Between October and December 2025, the campaign generated over 131 UGC posts and 6 million views across social media, significantly contributing to new customer acquisition.

Citation: SHISEIDO's Foundation Serum Generates 6 Million Views and 131 UGC Posts via NEL's 'osina', Driving New Customer Acquisition (Wed Jun 10 2026 11:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Wed Jun 10 2026 11:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

NEL Inc. utilized its platform 'osina' to promote SHISEIDO's 'Essence Skin Glow Foundation'. Between October and December 2025, the campaign generated over 131 UGC posts and 6 million views across social media, significantly contributing to new customer acquisition.

AI Analysis

Frequently Asked Questions

Q: What is NEL Corporation's 'osina' service?: A: Osina is a marketing platform that connects brands and customers through 'endorsements'. It generates authentic user-generated content (UGC) from general users and delivers it to potential customers to promote purchases.
Q: What were the results of the SHISEIDO 'Essence Skin Glow Foundation' campaign?: A: From October to December 2025, the campaign generated 131 UGC posts on TikTok and Instagram, with over 6.02 million total views. It achieved a 31.1% view share and contributed to an increase in new purchases.
Q: What target audience was identified for the campaign?: A: Using NEL's proprietary cluster analysis, the campaign targeted the '#NaturalMakeup' cluster, which seeks natural beauty and a natural skin look.
Q: What is 'osina Boost'?: A: Osina Boost is a method of distributing UGC generated by osina as advertisements. In December 2025, it was used to deliver information to a highly interested audience during the Best Cosmetics Awards announcement, boosting purchases.
Q: What sales trends were observed during the campaign?: A: During the campaign, the sales growth rate of the main bottle was higher compared to refills, suggesting that the campaign promoted purchases from new customers.