NE Co., Ltd. (Headquarters: Yokohama, Kanagawa Prefecture, CEO: Noriyoshi Higo, hereinafter "NE") and Cafe24 Corp. (Headquarters: Seoul, South Korea, Representative: Lee Jaesuk, hereinafter "Cafe24") have entered into a business alliance agreement effective June 30, 2026. Cafe24 is a global EC platform company originating from South Korea. Its official website boasts over 6.2 million registered users, more than 2 million online stores, over 12 trillion Korean won in platform GMV as of 2024, more than 42,000 partners, and support for over 200 languages, assisting EC businesses both within and outside of South Korea with their online sales. Through this alliance, both companies will develop and provide an application that links "Cafe24 PRO," a professional service offered by Cafe24, with "Next Engine," a SaaS-based EC back-office system provided by NE. NE will develop and provide the連携 app, while Cafe24 will offer necessary information and development cooperation. Cafe24 PRO is a service that supports all EC operations required for entering overseas markets, including building multilingual shopping malls, product registration, sales channel integration, search engine optimization (SEO), and marketing support. The連携 app is scheduled for a preliminary release to select customers at the end of July 2026, with a full release planned for August 2026. This alliance is based on the basic agreement concerning the business alliance with Cafe24 announced on April 17, 2026, and marks a transition to the concrete execution phase. The two companies will combine Cafe24's strengths in global EC operation support with NE's strengths in EC back-office operations, order, inventory, and product integration, and domestic Japanese commerce operations to support Japanese EC businesses in their cross-border EC expansion. ■ Background: Creating an Environment for Easier and More Sustainable Cross-Border EC With the advancement of generative AI and AI agents, consumer purchasing behavior and