What does AZ Research (formerly Z Research) do?

It is a think tank that supports the development of marketing strategies and creative content for Generation Z and Generation Alpha.

What are the definitions of Generation Z and Generation Alpha?

Generation Z is defined as those born after 1995, and Generation Alpha as those born after 2010.

Why did the name change to 'AZ Research'?

The name change was to broaden societal interest towards the 'Alpha Generation', who grow up in a digital native environment with AI and SNS as a given, and to expand research to understand the entire next generation.

AI News NQ Analysis

Think Tank 'Z Soken' Targeting Generation Z Changes Name to 'αZ Soken' Looking Ahead to the Next Generation.

NQ Score 72/100

N1 Content Completeness 7

AI Summary (NQ-processed)

The Generation Z think tank 'Z Soken' has changed its name to 'αZ Soken' as of March 30, 2026, expanding its research scope to include 'Generation Alpha' to support comprehensive youth marketing strategies.

AI Analysis

Frequently Asked Questions

Q: What does AZ Research (formerly Z Research) do?: A: It is a think tank that supports the development of marketing strategies and creative content for Generation Z and Generation Alpha.
Q: What are the definitions of Generation Z and Generation Alpha?: A: Generation Z is defined as those born after 1995, and Generation Alpha as those born after 2010.
Q: Why did the name change to 'AZ Research'?: A: The name change was to broaden societal interest towards the 'Alpha Generation', who grow up in a digital native environment with AI and SNS as a given, and to expand research to understand the entire next generation.