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Nio Kousan Launches umiral Body Scrub Featuring Proprietary Magnesium Chloride Technology for Gentle Exfoliation

NQ Score 70/100

AI Summary (NQ-processed)

Japan's leading magnesium chloride manufacturer, Nio Kousan, expands its D2C brand 'umiral' by introducing a 3-in-1 body scrub that leverages industrial expertise to provide non-abrasive skincare.

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Frequently Asked Questions

Q: What makes this scrub different from traditional salt scrubs?
A: Traditional scrubs use sodium chloride which can be abrasive. umiral uses proprietary granulated magnesium chloride with rounded micro-particles that soften keratin to lift dead skin gently rather than scraping it.
Q: Can it be used as a replacement for soap?
A: Yes, it is a 3-in-1 product. After massaging it as a scrub, you can add water to transform it into a cleansing wash, effectively removing sebum and impurities.
Q: Is it suitable for sensitive skin?
A: The formula is designed to be gentle and is free from ethanol, parabens, silicones, and mineral oils, making it suitable for sensitive skin types.