BAUM, a skin and mind brand built around the theme of “coexisting with trees” and manufactured and sold by Shiseido, will hold “HINOKI FOREST – EXPERIENCE WAGON,” an event introducing recommended summer items scented with a fresh woody-green hinoki fragrance. This summer, “BAUM Hinoki Forest” will travel across Japan. With a specially designed wagon carrying the scent of the forest, BAUM will bring a small forest experience into urban spaces. As part of its sustainability initiatives, BAUM has planted saplings grown in its stores and continued to nurture forests. One such site is “BAUM Hinoki Forest” in Ehime Prefecture. The experience wagon was created from the desire to make the presence and scent of this lush forest feel closer, allowing people to experience it in the city without traveling to a distant forest. Starting with its appearance at “Mori, Michi, Ichiba 2026” in Gamagori, Aichi Prefecture, from Friday, May 22, 2026, the wagon will tour five locations across Japan, including Tokyo, Nagoya, Osaka, and Hakata, through Sunday, June 28. The event will offer a fresh moment that feels like standing in a crisp early-summer hinoki forest. BAUM’s hinoki fragrance is inspired by “BAUM Hinoki Forest” in Niihama, Ehime Prefecture, the home of hinoki water, a tree-derived ingredient used in BAUM skincare. Hinoki water is included for moisturizing and skin-protecting purposes. The fragrance modernizes the refreshing scent of natural hinoki and is designed so the hinoki note can be experienced across top, middle, and base stages, enriching moments that help balance skin and mind. The “HINOKI FOREST – EXPERIENCE WAGON” presents summer recommendations scented with a fresh woody-green hinoki aroma on a wagon inspired by a market appearing in a lush hinoki forest. At the center of the wagon, hinoki square columns are arranged in a mountain-like form to evoke “BAUM Hinoki Forest,” creating a design that lets visitors visually sense hinoki while comfortably trying the produc