What is the new evaluation method established by Narisu Cosmetics?

It is a new method for setting cosmetic product feel using structural equation modeling, a statistical analysis method common in marketing, social surveys, and psychology.

Who guided this research?

The research was conducted under the guidance of Professor Tetsuhiro Inoue of Keio University Graduate School of Business Administration.

What benefits are expected from implementing the new evaluation method?

Expected benefits include establishing objective evaluation criteria, unifying direction among employees, shortening development time, and contributing to the development of highly satisfying products.

AI News NQ Analysis

Narisu Cosmetics Establishes New Sensory Evaluation Method for Cosmetics Using Structural Equation Modeling

NQ Score 51/100

AI Summary (NQ-processed)

Narisu Cosmetics has established a new method for evaluating cosmetic product feel by applying structural equation modeling. This research, guided by Professor Tetsuhiro Inoue of Keio University Graduate School of Business Administration, addresses the challenge of setting new sensory experiences for long-standing brands. By systematizing evaluation terms through factor analysis, the company aims for objective evaluation criteria, reduced development time, and enhanced customer satisfaction.

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Frequently Asked Questions

Q: What is the new evaluation method established by Narisu Cosmetics?: A: It is a new method for setting cosmetic product feel using structural equation modeling, a statistical analysis method common in marketing, social surveys, and psychology.
Q: Who guided this research?: A: The research was conducted under the guidance of Professor Tetsuhiro Inoue of Keio University Graduate School of Business Administration.
Q: What benefits are expected from implementing the new evaluation method?: A: Expected benefits include establishing objective evaluation criteria, unifying direction among employees, shortening development time, and contributing to the development of highly satisfying products.