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From Nagano to the Future: Naorai, Aiming for Sake Brewery Revitalization with the New Japanese Liquor 'JOCHU', Accelerates Business with Funding for NAGANO Naorai

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AI Summary (NQ-processed)

NAGANO Naorai, an affiliate of Naorai, has received funding from the Shinshu Startup & Succession Support No. 2 Fund. They will open a small distillery in Nagano in the summer of 2026 to produce 'JOCHU' from local sake.

AI Analysis

Frequently Asked Questions

Q: What is Jyoshu?
A: Jyoshu is a 'third type of Japanese alcohol' that is neither sake nor shochu. It is distilled using a proprietary technology called 'Low Temperature Distillation®' to retain the aroma of sake while increasing the alcohol content.
Q: Where will the new distillery be located?
A: The new distillery is planned to open in the summer of 2026, utilizing a historic building over 150 years old near the Zenkoji Temple approach in Nagano City, Nagano Prefecture.
Q: What is Naorai's objective?
A: Naorai aims to revitalize sake breweries across Japan and promote the use of local resources (terroir) through the production and sale of 'Jyoshu' using its unique distillation technology.