Passion Geeks Inc. (Headquarters: Kitanagoya City, Aichi; Representative Director: Shogo Abe), operator of the eel restaurant brand Unagi Yondaime Kikukawa, will open Unagi Yondaime Kikukawa Nagoya Main Store Okumise on Friday, June 5, 2026, inside AJI MICHI, the gourmet area located in the basement of the Horiuchi Building near Nagoya Station. The new restaurant is positioned as an annex to the Nagoya main store in Midland Square. The restaurant will serve “eel shabu-shabu,” a dish presented at the beginning of the kaiseki course that highlights the harmony between the rich umami of eel and delicate broth. Brand Overview | Unagi Yondaime Kikukawa Unagi Yondaime Kikukawa is a directly operated specialty eel restaurant brand run by an eel wholesaler founded in 1932, drawing on more than 90 years of expertise in selecting quality eel. To let guests experience the eel preparation techniques developed alongside Japanese food culture, every location features a live kitchen. Guests can watch the cooking process up close and experience the craftsmanship of the chefs and the flavor of freshly prepared eel. Store Concept | Okumise Unagi Yondaime Kikukawa Nagoya Main Store Okumise is an annex offering a calmer atmosphere and a different appeal from the Nagoya main store in Midland Square. “Okumise” refers to a hidden retreat tucked away behind the main store, a place to engage more deeply and quietly with the cuisine. The concept is to step away from the bustle, face the essence of eel as an ingredient, and carefully draw out its appeal one dish at a time through the flow of a kaiseki course. The interior is designed with the image of a small path, creating a tranquil space based on plaster walls and stone-paved flooring. A glass-enclosed live kitchen is positioned directly in front of the entrance, allowing guests to feel the immediacy of chefs grilling eel as they proceed deeper inside, where the space creates an experience of gradually leaving daily life behind. Menu Featu