NAHATO Inc. (headquarters: Shibuya-ku, Tokyo; Representative Director: Yuki Adachi; hereinafter “NAHATO”) announced that New Build Inc. (headquarters: Meguro-ku, Tokyo; Representative Director: Tetta Yamada; hereinafter “New Build”), a company specializing in advertising on X, formerly Twitter, has joined the NAHATO group through M&A. Through this move, the two companies will combine their strengths at a high level and aim to establish a dominant market position in the rapidly changing social media marketing market, particularly in the X advertising domain. Background of the M&A In today’s social media marketing market, optimal solutions are constantly being rewritten by rapidly changing algorithms and creative approaches that resonate with users, areas that cannot be predicted through data analysis alone. On X in particular, platform algorithm changes are intense, requiring the ability to continuously capture the latest trends. To keep delivering results in this environment, companies need the ability to respond to subtle changes based on experience, beyond what data alone can track. With the participation of New Build, a specialist group in the X domain, NAHATO will be able to combine New Build’s proprietary operational know-how with NAHATO’s influencer data, among the largest in Japan, and its broad client network. By also integrating NAHATO’s stable organizational management expertise, New Build will be able to focus even more on value creation in its specialty area. The companies will maximize this synergy and accelerate client business growth at unprecedented speed. Future Outlook The two companies will accelerate client business growth in the following areas. 1. Strengthening service menus across all social media platforms NAHATO has built strong relationships with various media platforms through close daily communication, including Google Partner, Meta Business Partner, and certified X advertising agency relationships. In addition to this deep collaboration