Post-Holiday Chores: 1 in 2 People Say "Cooking Meals" is a Drag. 60% Desire Simple Recipes That Can Be Made "Without Thinking" More Than "Time-Saving."
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Nadia Inc.'s cooking media "Nadia" conducted a survey revealing that "meal preparation" is the most bothersome chore after holidays for nearly half of respondents. The survey highlighted a strong preference for "simple recipes that are easy to imagine the steps" over mere time-saving, and a focus on economy. Nadia is responding to this demand by featuring "Zubora Meshi" (lazy meals) recipes that are both easy and satisfying.