What is the primary focus of the survey conducted by Nippon Information Co., Ltd. regarding consumer values?

The survey focuses on the actual state of performance awareness in daily life, specifically examining 'Cos-pa,' 'Tai-pa,' and the emerging trend 'Men-pa.'

What are the awareness percentages for 'Cos-pa,' 'Tai-pa,' and 'Men-pa' in daily life according to the survey findings?

In daily life, 'Cos-pa' has an awareness of 64.5%, 'Tai-pa' is at 45.5%, and 'Men-pa' is at 20.2%.

In which daily life activities is 'Men-pa' most valued by consumers?

'Men-pa' is most valued in the areas of 'socializing/relationships' and 'rest/relaxation/healing' in daily life.

Which demographic groups show high recognition for 'Men-pa' according to the survey?

'Men-pa' recognition is high among men in their 40s and women in their 10s and 20s.

For which product categories is 'Men-pa' awareness particularly high during purchase and selection?

'Men-pa' awareness is high for 'domestic travel' and 'entertainment' when consumers are making purchase and selection decisions.

AI News NQ Analysis

"Beyond Just Cost-Performance": Three Types of "Performance" Consumers Value — The Emerging Trend "Men-pa" for Reducing Mental Burden

NQ Score 56/100

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Frequently Asked Questions

Q: What is the primary focus of the survey conducted by Nippon Information Co., Ltd. regarding consumer values?: A: The survey focuses on the actual state of performance awareness in daily life, specifically examining 'Cos-pa,' 'Tai-pa,' and the emerging trend 'Men-pa.'
Q: What are the awareness percentages for 'Cos-pa,' 'Tai-pa,' and 'Men-pa' in daily life according to the survey findings?: A: In daily life, 'Cos-pa' has an awareness of 64.5%, 'Tai-pa' is at 45.5%, and 'Men-pa' is at 20.2%.
Q: In which daily life activities is 'Men-pa' most valued by consumers?: A: 'Men-pa' is most valued in the areas of 'socializing/relationships' and 'rest/relaxation/healing' in daily life.
Q: Which demographic groups show high recognition for 'Men-pa' according to the survey?: A: 'Men-pa' recognition is high among men in their 40s and women in their 10s and 20s.
Q: For which product categories is 'Men-pa' awareness particularly high during purchase and selection?: A: 'Men-pa' awareness is high for 'domestic travel' and 'entertainment' when consumers are making purchase and selection decisions.