"Beyond Just Cost-Performance": Three Types of "Performance" Consumers Value — The Emerging Trend "Men-pa" for Reducing Mental Burden
NQ Score
50/100
AI Summary (NQ-processed)
A survey on consumer performance awareness covering the recognition and importance of Cos-pa (Cost-Performance), Tai-pa (Time-Performance), and Men-pa (Mental-Performance).
AI analysis data is not yet available.
Frequently Asked Questions
- Q: What is the awareness rate of 'Men-pa' according to the survey findings?
- A: According to the survey, the awareness rate of 'Men-pa' stands at 26.0% among the respondents.
- Q: Who conducted the internet survey on daily performance awareness?
- A: The internet survey was conducted by Nippon Information Co., Ltd. in March 2026.
- Q: In which areas of daily life do consumers value 'Tai-pa' the most?
- A: Consumers value 'Tai-pa' the most in housework and daily errands.
- Q: What are the two main areas where 'Men-pa' is most valued in daily life?
- A: 'Men-pa' is most valued in socializing/relationships and rest/relaxation/healing.
- Q: Which daily necessities show high 'Tai-pa' awareness during purchase and selection?
- A: High 'Tai-pa' awareness is shown for processed foods and cleaning/laundry supplies.