"Beyond Just Cost-Performance": Three Types of "Performance" Consumers Value — The Emerging Trend "Men-pa" for Reducing Mental Burden
NQ Score
50/100
AI Summary (NQ-processed)
A survey on consumer performance awareness covering the recognition and importance of Cos-pa (Cost-Performance), Tai-pa (Time-Performance), and Men-pa (Mental-Performance).
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Frequently Asked Questions
- Q: Who conducted the internet survey on "Cos-pa," "Tai-pa," and "Men-pa" in March 2026?
- A: The survey was conducted by Nippon Information Co., Ltd., a comprehensive marketing research firm based in Tokyo.
- Q: What are the specific awareness rates for "Cos-pa," "Tai-pa," and "Men-pa" according to the survey findings?
- A: The survey findings show that awareness stands at 85.8% for 'Cos-pa', 78.9% for 'Tai-pa', and 26.0% for 'Men-pa'.
- Q: In which daily life areas is "Men-pa" most valued by the survey respondents?
- A: According to the survey, 'Men-pa' is most valued in the areas of socializing/relationships and rest/relaxation/healing.
- Q: Which demographics show higher awareness of "Men-pa" according to the findings?
- A: Awareness of 'Men-pa' is higher among younger demographics, specifically men in their 10s and women in their 20s.
- Q: For which items is consumer awareness of "Tai-pa" high during purchase and selection?
- A: Consumer awareness of 'Tai-pa' is high during purchase and selection for processed foods, cleaning/laundry supplies, and domestic travel.