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"Beyond Just Cost-Performance": Three Types of "Performance" Consumers Value — The Emerging Trend "Men-pa" for Reducing Mental Burden

NQ Score 50/100

AI Summary (NQ-processed)

A survey on consumer performance awareness covering the recognition and importance of Cos-pa (Cost-Performance), Tai-pa (Time-Performance), and Men-pa (Mental-Performance).

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Frequently Asked Questions

Q: Who conducted the internet survey on "Cos-pa," "Tai-pa," and "Men-pa" in March 2026?
A: The survey was conducted by Nippon Information Co., Ltd., a comprehensive marketing research firm based in Tokyo.
Q: What are the specific awareness rates for "Cos-pa," "Tai-pa," and "Men-pa" according to the survey findings?
A: The survey findings show that awareness stands at 85.8% for 'Cos-pa', 78.9% for 'Tai-pa', and 26.0% for 'Men-pa'.
Q: In which daily life areas is "Men-pa" most valued by the survey respondents?
A: According to the survey, 'Men-pa' is most valued in the areas of socializing/relationships and rest/relaxation/healing.
Q: Which demographics show higher awareness of "Men-pa" according to the findings?
A: Awareness of 'Men-pa' is higher among younger demographics, specifically men in their 10s and women in their 20s.
Q: For which items is consumer awareness of "Tai-pa" high during purchase and selection?
A: Consumer awareness of 'Tai-pa' is high during purchase and selection for processed foods, cleaning/laundry supplies, and domestic travel.