When was the ReFa Room service initially launched by MTG Co., Ltd.?

The ReFa Room service was launched in 2021 by MTG Co., Ltd.

What types of accommodations initially adopted the ReFa Room service?

Initially, the ReFa Room service was adopted by luxury hotels and high-end ryokans.

Where can travelers find a special feature page showcasing accommodations with ReFa products?

A special feature page showcasing accommodations where ReFa products can be experienced is scheduled to be published on JTB's website at https://www.jtb.co.jp/kokunai/theme/refa/.

AI News NQ Analysis

ReFa Rooms Exceed 100,000 Installations, Rapidly Expanding Nationwide, Supporting Quality Rest During Travel

NQ Score 63/100

N1 Content Completeness 7

AI Summary (NQ-processed)

MTG Co., Ltd.'s beauty brand ReFa announced that the number of hotel rooms equipped with ReFa products, known as "ReFa Rooms," has surpassed 110,000 nationwide as of March 31, 2026. Since its launch in 2021, the service has expanded from luxury hotels to business hotels and regional accommodations. A survey conducted by JTB Research Institute in December 2025 revealed that approximately one in 2.3 guests who experienced high-performance beauty items in hotels subsequently purchased ReFa products, indicating the effectiveness of this experiential marketing strategy. A special feature page by JTB is scheduled for release on April 21, 2026.

AI analysis data is not yet available.

Frequently Asked Questions

Q: What is the total number of hotel rooms equipped with ReFa products as of March 31, 2026?: A: As of March 31, 2026, the cumulative number of hotel rooms equipped with ReFa products has exceeded 110,000.
Q: When was the ReFa Room service initially launched by MTG Co., Ltd.?: A: The ReFa Room service was launched in 2021 by MTG Co., Ltd.
Q: What types of accommodations initially adopted the ReFa Room service?: A: Initially, the ReFa Room service was adopted by luxury hotels and high-end ryokans.
Q: What percentage of guests who experienced high-performance beauty items in hotels subsequently purchased ReFa products, according to the survey?: A: Approximately one in 2.3 guests who experienced high-performance beauty items in hotels subsequently purchased or acquired ReFa products.
Q: Where can travelers find a special feature page showcasing accommodations with ReFa products?: A: A special feature page showcasing accommodations where ReFa products can be experienced is scheduled to be published on JTB's website at https://www.jtb.co.jp/kokunai/theme/refa/.