Aiming to create new revenue opportunities by delivering not only works but also the stories of their creators and Japan's "refined beauty" to the world. To provide opportunities for "real business" where junior and senior high school students can experience everything from planning and sales to operation while still enrolled in school. Mt.Valley Inc. (Location: Konan City, Aichi Prefecture), which supports business startups centered on junior and senior high school students, will launch WANOWA., a cross-border EC site for Japanese traditional crafts planned and operated by high school students, as the first phase of its "Student Community Project" on July 1. Participating in this project are Yutsuki Ito, a second-year high school student at Tokai High School in Aichi Prefecture; Ryotaro Sawai; Koka Takashima, a first-year high school student at Meijo University Senior High School; and Kazuki Ohashi, a current teacher at Tokai High School. As the main players in the business, the students will be involved in visiting and negotiating with artisans, selecting products, planning the EC site, producing content, sales promotion, and SNS activities. Mt.Valley Inc. will be responsible for financial management, legal affairs, risk management, and business operation governance, supporting the students' endeavors to become a sustainable business. -------------------------------------------------------------------------------------------------- A Student Support Project for Junior and Senior High School Students to Challenge "Real Business" The "Student Community Project" is a hands-on human resource development project where junior and senior high school students face social and regional issues and launch their own businesses while enrolled in school. Instead of simply participating in vocational experience, students identify issues, devise plans, gather collaborators, and consistently handle sales, promotion, operations, and more. While Mt.Valley Inc., partner companies, and