msh Corporation will launch "A/mAke Skin Filter Primer," a spot makeup base that creates a poreless look with a fluffy matte texture, from the cosmetic brand "A/mAke (E-Make)," produced by Mei Asami, a member of the three-person video creator group "Crazy Magnet" which has immense support from Gen Z. The launch date is July 22, 2026 (Wed). Adsorbs excess sebum for a moisturized, smooth-yet-supple skin "A/mAke Skin Filter Primer" contains sebum-absorbing powder*1 to adsorb excess sebum during the day, preventing shine and makeup breakdown, leading to a smooth and comfortable skin condition. Furthermore, light soft focus powder*2 blurs pores and skin unevenness, while unevenness-correcting oil wax*3 smoothly covers noticeable depressions. It evens out the skin surface for a smooth and beautiful finish. In addition, it contains moisturizing ingredients*4 to retain essential moisture in the skin, achieving a supple feel while keeping the skin surface smooth. It finishes the skin with a moisturized, fluffy matte, smooth-yet-supple texture. [Launch Date] ■ July 22 (Wed) 19:00~ Launch on msh Official Online Store ■ Sequential launch at Don Quijote group stores nationwide from August 3 (Mon) ■ Sequential launch at variety stores and drugstores nationwide from mid-September * Launch timing may vary by store, and some stores may not carry the product. A/mAke Skin Filter Primer All 1 color 1,540 yen (tax included) Pores seem to have disappeared!? Poreless makeup base that prevents shine and makeup breakdown 〇 Sebum-absorbing powder*1 adsorbs excess sebum during the day, preventing shine and makeup creasing for smooth skin. 〇 Light soft focus powder*2 softly blurs unevenness such as pores, and unevenness-correcting oil wax*3 fills in depressions, smoothing the skin surface. 〇 Contains moisturizing ingredients*4 to achieve a supple feel while retaining skin moisture. The skin surface is smooth but not tight*, with a moisturized, smooth-yet-supple finish. After preparing your ski