movel, a Shibuya, Tokyo-based creative collective with an average age of 21.5, held the first edition of “SCRAMBLE FES 2026” on Saturday, May 2, 2026, at MMoP, a cultural complex in Miyota, Nagano. The experiential culture festival invited visitors to enjoy the intersection of music, art, culture, and food. The festival was created from movel’s ambition to combine next-generation sensibilities with Miyota’s local appeal through art, culture, and excitement, generating new culture and vitality in the town. Under clear skies, the nature-rich venue overlooking Mount Asama welcomed children and families, young people attending with friends, couples, seniors, and visitors of all ages. The event drew a total of 2,000 attendees from nearby areas, across Nagano Prefecture, other parts of Japan, and overseas. The venue featured colorful balloon decorations, hands-on areas for creating time capsules and original festival books, a DJ booth, 10 merchandise shops showcasing distinctive brands unique to the festival, and 26 food and drink vendors ranging from popular local restaurants to gourmet offerings from the Tokyo area. In the art area, where visitors could see, touch, and experience artworks, 10 groups exhibited works and hosted activities including a minimalist mobile tea room, marble art, portrait drawing, body painting, icing cookie workshops, live painting, and art exhibitions. The area was popular with both adults and children. A pre-opening ceremony was also held to celebrate Miyota reaching a population of 17,000. The town’s mascot character, Miyotan, joined the event and walked around the festival grounds with children. Live music performances took place on the “ASAMA stage,” set against the majestic backdrop of Mount Asama. Visitors relaxed freely on picnic sheets spread over the grass, sat on wooden benches, or watched the stage while eating and drinking. Children climbed trees beside the stage, adults immersed themselves in the music, parents watched with childr