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Morinaga Nyugyo Renews 'Variche' Chocolate & Vanilla and 'Variche' Chocolate & Strawberry, Launching Nationwide from April 13th (Mon)

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Morinaga Nyugyo is launching a nationwide renewal of its "Variche" series, a cup ice cream offering a new experience of breaking thick chocolate with a spoon. The flavors have been enhanced for better chocolate pairing, and the package design is updated to stimulate the senses, aligning with experiential consumption trends.

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Frequently Asked Questions

Q: What is the unique eating experience of the 'Variche' ice cream series?
A: It is a cup ice cream where you break the thick chocolate covering the entire cup with a spoon before eating it.
Q: When and where will the renewed 'Variche' ice cream series be launched?
A: The renewed series will be launched nationwide starting from Monday, April 13th.
Q: What changes have been made to the ice cream portion in this renewal?
A: The ice cream flavor has been improved by adding a gorgeous aroma and richness to enhance its compatibility with chocolate.
Q: How has the package design of the product been changed in the renewal?
A: It has been revamped to intuitively convey the experiential value and quality of breaking and eating the ice cream.
Q: How did the sales area of the 'Variche' series expand before this nationwide launch?
A: It started in Tokai and Hokuriku, expanded to Western Japan, was sold in limited quantities in Eastern Japan, and is now going nationwide.