Morinaga Milk Industry Formulates New Corporate Catchphrase "What we can do for your stomach today." to Realize "For Sparkling Smiles"! "Corporate Branding Initiatives" & "Brand Movie" Released on Official Website

AI Summary (NQ-processed)

Morinaga Milk Industry has launched a new corporate catchphrase, "What we can do for your stomach today.", to better communicate its value and realize its slogan "For sparkling smiles." This initiative addresses the challenge of high brand recognition but an ambiguous corporate image, aiming to clarify the company's strengths in delivering deliciousness and health through dairy products. The catchphrase, chosen by 3,000 employees, embodies three values related to the stomach: satisfying with deliciousness, fostering health, and building an open organizational culture.