What are the effects of "Ice Box "?

It replenishes water and salt lost through sweat and provides a quick cool-down effect using ice. It is characterized by its low calorie count and refreshing taste.

Why is it being re-released in drugstores?

With increasing demand for heat countermeasures, re-releasing through the easily accessible drugstore channel allows the product to reach more consumers conveniently.

What is "hypotonic quality"?

It refers to a quality designed with an osmotic pressure close to body fluids, allowing for rapid water absorption even when dehydrated from sweating.

What can be won in the SNS campaign?

Prizes include a mini freezer and Ice Box set for companies, and cases of Ice Box for sports teams.

Is this product effective for heatstroke prevention?

It is expected to aid in heatstroke prevention through hydration, salt replenishment, and cool-down effects. However, for severe heatstroke, professional medical attention is necessary.

AI News NQ Analysis

~Hydrate and Replenish Salt While Achieving "Instant Cool Down"~ (Based on Sodium Chloride Equivalent) "Ice Box <Salty Lychee>" Re-released on June 15 (Monday) via Drugstore Route

Key facts

~Hydrate and Replenish Salt While Achieving "Instant Cool Down"~ (Based on Sodium Chloride Equivalent) "Ice Box <Salty Lychee>" Re-released on June 15 (Monday) via Drugstore Route
Morinaga & Co. will re-release "Ice Box ", which was popular last year, starting June 15, 2026, exclusively through drugstores. This product is designed for quick cool-down and replenishment of water and salt lost through sweat, aligning with the growing focus on "pre-cooling" for heatstroke prevention.
Source: PR TIMES
Date: Wed Jun 10 2026 20:00:02 GMT+0900 (Japan Standard Time)

Direct answer

Morinaga & Co. will re-release "Ice Box ", which was popular last year, starting June 15, 2026, exclusively through drugstores. This product is designed for quick cool-down and replenishment of water and salt lost through sweat, aligning with the growing focus on "pre-cooling" for heatstroke prevention.

Citation: ~Hydrate and Replenish Salt While Achieving "Instant Cool Down"~ (Based on Sodium Chloride Equivalent) "Ice Box <Salty Lychee>" Re-released on June 15 (Monday) via Drugstore Route (Wed Jun 10 2026 20:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Wed Jun 10 2026 20:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Morinaga & Co. will re-release "Ice Box <Salty Lychee>", which was popular last year, starting June 15, 2026, exclusively through drugstores. This product is designed for quick cool-down and replenishment of water and salt lost through sweat, aligning with the growing focus on "pre-cooling" for heatstroke prevention.

AI Analysis

Frequently Asked Questions

Q: What are the effects of "Ice Box <Salty Lychee>"?: A: It replenishes water and salt lost through sweat and provides a quick cool-down effect using ice. It is characterized by its low calorie count and refreshing taste.
Q: Why is it being re-released in drugstores?: A: With increasing demand for heat countermeasures, re-releasing through the easily accessible drugstore channel allows the product to reach more consumers conveniently.
Q: What is "hypotonic quality"?: A: It refers to a quality designed with an osmotic pressure close to body fluids, allowing for rapid water absorption even when dehydrated from sweating.
Q: What can be won in the SNS campaign?: A: Prizes include a mini freezer and Ice Box set for companies, and cases of Ice Box for sports teams.
Q: Is this product effective for heatstroke prevention?: A: It is expected to aid in heatstroke prevention through hydration, salt replenishment, and cool-down effects. However, for severe heatstroke, professional medical attention is necessary.