NELIA is a new haircare brand launched by Morght Inc. in March 2026, developed by the sleep brand NELL.

What achievement did NELIA make on Rakuten Ichiba?

In its first week of launch, NELIA achieved three crowns on Rakuten Ichiba, ranking first in the daily rankings for the Beauty, Cosmetics, and Fragrances category, the Haircare & Styling category, and the Shampoo & Treatment Set category.

What is the unique concept behind NELIA?

The unique concept is 'haircare created by a sleep brand,' which aims to minimize care time and allow users to dedicate their sleep time to beauty.

What is Morght Inc. known for?

Morght Inc. is known for developing the "NELL Mattress," which has sold over 220,000 units.

AI News NQ Analysis

[Breaking News] Achieved 3 Crowns on Rakuten Ichiba in the First Week of Launch! Sleep Brand NELL's "Instant Beauty" Haircare "NELIA" is an Unprecedented Hit

NQ Score 50/100

AI Summary (NQ-processed)

The new haircare product "NELIA" from sleep brand NELL achieved 3 crowns on Rakuten Ichiba in its first week of launch.

AI analysis data is not yet available.

Frequently Asked Questions

Q: What is NELIA?: A: NELIA is a new haircare brand launched by Morght Inc. in March 2026, developed by the sleep brand NELL.
Q: What achievement did NELIA make on Rakuten Ichiba?: A: In its first week of launch, NELIA achieved three crowns on Rakuten Ichiba, ranking first in the daily rankings for the Beauty, Cosmetics, and Fragrances category, the Haircare & Styling category, and the Shampoo & Treatment Set category.
Q: What is the unique concept behind NELIA?: A: The unique concept is 'haircare created by a sleep brand,' which aims to minimize care time and allow users to dedicate their sleep time to beauty.
Q: What is Morght Inc. known for?: A: Morght Inc. is known for developing the "NELL Mattress," which has sold over 220,000 units.