Breaking News: NELL, a Sleep Brand, Achieves Triple Crown on Rakuten in First Week of Launch! 'Quick Beauty' Haircare 'NELIA' Becomes an Exceptional Hit
NQ Score
86/100
N1 Content Completeness
85
AI Summary (NQ-processed)
Morght Inc., the company behind the NELL mattress, launched its new haircare brand 'NELIA' in March 2026. Within its first week, NELIA secured the #1 spot in three major daily ranking categories on Rakuten, Japan's largest e-commerce shopping mall, including 'Beauty, Cosmetics & Fragrance,' marking an extraordinary hit. This success is attributed to NELIA's unprecedented concept of 'haircare created by a sleep brand' and its focus on minimizing care time to maximize beauty during sleep, resonating deeply with modern women.