Mattresses for the New Life Season: Over 70% Stick to a Budget "Under 30,000 Yen", But 80% Are Satisfied with Comfort

Q: What are the key facts in this article?

MoonMoon Co., Ltd. conducted a survey on mattress purchasing trends. Over 70% of respondents bought their mattresses for under 30,000 yen, prioritizing 'comfort' over 'cheapness' despite the rising cost of living.

Q: What is the direct answer?

MoonMoon Co., Ltd. conducted a survey on mattress purchasing trends. Over 70% of respondents bought their mattresses for under 30,000 yen, prioritizing 'comfort' over 'cheapness' despite the rising cost of living.

Q: What is the source and date?

Source: https://prtimes.jp/main/html/rd/p/000000098.000023848.html | Date: Date unavailable

April is the month when many people set up their living environments to coincide with the start of a new life phase. Particularly, a "mattress," which dictates the quality of sleep, is an item you want to choose carefully precisely because it is used for a long time. MoonMoon Co., Ltd., which operates the mattress review site "Mattress Otaku," conducted a "Survey on the Reality of Money Spent on Bedding and How to Choose It" targeting 188 men and women in their teens to 30s who purchased a new mattress this spring. As a result of the survey, the most common purchase price range was "10,000-30,000 yen" (35.1%), revealing that over 70% of the total made a smart purchase for under 30,000 yen. Due to the impact of high prices, while more than 60% are taking measures to keep their budgets low, their top priority in choosing criteria is "comfort" rather than "cheapness." This highlights a trend typical of the modern younger demographic that emphasizes a "balance of cost performance and quality." Survey Background Due to the unstoppable rise in prices, daily necessities are seeing successive price hikes. For new working adults, new university students, and those starting a new life involving a move, the cost of purchasing furniture and home appliances is a major burden. Under such circumstances, a steady consumer mindset of "I want to invest in things I use every day, but I want to hold back on wasteful spending" is strengthening. In this survey, we focused on the demographic that purchased a mattress taking the opportunity of starting a new life, and investigated their real honest opinions: what criteria they used to choose bedding within a limited budget, and what points they were satisfied with or regretted. Survey Summary - The most common price range was "10,000-30,000 yen" (35.1%). Over 70% purchased within a budget of under 30,000 yen. - The #1 point of importance was "comfort/pressure dispersion" (39.4%), garnering more than double the support of "cheapness" (19.1%

Mattresses for the New Life Season: Over 70% Stick to a Budget "Under 30,000 Yen", But 80% Are Satisfied with Comfort

AI Summary (NQ-processed)

AI Analysis