Monster Bank Launches "New Business Research Group," Hosting Offline Study Session on "New Business & Business Revitalization" on Thursday, May 21st.

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Monster Bank has launched the "New Business Research Group," an offline community to support lonely decision-makers in new ventures for small and medium-sized enterprises. An offline study session on "New Business & Business Revitalization" will be held in Tokyo on May 21st.

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Monster Bank has launched the "New Business Research Group," an offline community to support lonely decision-makers in new ventures for small and medium-sized enterprises. An offline study session on "New Business & Business Revitalization" will be held in Tokyo on May 21st.

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Source: https://prtimes.jp/main/html/rd/p/000000022.000163709.html | Date: Date unavailable

■ Background of Establishment In new ventures, which are said to have a low success rate, many executives of mid-sized and small companies find themselves in lonely situations where they lack in-house experts or people to consult with, forcing them to make decisions based on experience and intuition. Monster Bank Inc., with its vision of 'Creating a society where all decisions are equipped with a reliable measure,' has established the offline-centric community 'New Business Research Group.' This group aims to dispel the anxieties of these 'lonely decision-makers' and elevate new businesses, which will become future pillars, into 'evidence-based investments.' ■ Features of this Research Group: Directly Learn Real-World Insights from Diverse 'Practitioners' This research group invites executives from listed companies, entrepreneurs who have successfully launched new businesses, and top experts in specific fields (marketing, finance, technology, organizational development, etc.) as guest lecturers. The biggest feature is the opportunity to directly absorb practical case studies, often messy, that reveal 'what separated success from failure,' as well as 'the realities behind failures' and 'criteria for decision-making' that can only be disclosed in an offline setting, rather than relying on textbook theories. ■ Three Values Provided by the 'New Business Research Group' 1. Thorough Verification of 0→1 Business Concepts and PoC (Proof of Concept): Beyond mere ideation, we research a 'winning structure' based on market data and hypothesis testing processes. We leverage the knowledge gained from 'Proofly,' our own PoC platform, to eliminate uncertain decision-making. 2. Sharing of 'Practical Knowledge' by Success Stories and Experts: We cover a wide range, from the mindset of executives who have succeeded in new businesses to specialized know-how from experts in specific domains. This allows members to supplement 'the missing pieces currently needed by their own company' wi

Monster Bank Launches "New Business Research Group," Hosting Offline Study Session on "New Business & Business Revitalization" on Thursday, May 21st.

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