Yuzuan Launches X Campaign to Commemorate New Shrimp and Crab Shabu Menu Items

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Monogatari Corporation's "Sushi Shabu-shabu Yuzuan" brand (115 stores nationwide) is holding an X (Twitter) campaign from April 14 to April 23, 2026, to celebrate the launch of new menu items: "Shrimp Shabu with Head" and "Real Snow Crab Shabu." The campaign will award 10 winners with a 10,000 yen Yuzuan app meal coupon. Monogatari Corporation, established in September 1969, reported 5.9 billion yen in capital as of June 30, 2025, and 123.9 billion yen in sales for the fiscal year ending June 2025, with group store sales totaling approximately 176.5 billion yen. As of March 31, 2026, the company operates 794 domestic stores (535 directly managed, 259 franchised) and 101 overseas stores, with brands including Yakiniku King, Marugen Ramen, and Yuzuan.