D2C Fashion Brand SOÉJU Introduces "Minimal Closet" Strategy and ¥30,800 Setups to Counter Rising Prices
NQ Score
40/100
N1 Content Completeness
6
AI Summary (NQ-processed)
Moderato Inc.'s D2C fashion brand SOÉJU (Shibuya, Tokyo) is promoting a "minimal closet" concept and versatile clothing "setups" priced at approximately ¥30,800 (tax included) for the new fiscal year. This initiative aims to help consumers make cost-effective clothing choices amidst inflation. A "free round-trip shipping campaign" is available until April 20, 2026, allowing customers to try items at home. SOÉJU has also released a YouTube video detailing how to create a minimal wardrobe.
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Frequently Asked Questions
- Q: What is the 'minimal closet' guide published on SOÉJU's official YouTube channel?
- A: It is a video guide presented by SOÉJU stylists that demonstrates how to create a week's worth of outfits from just seven pieces.
- Q: Who is the Representative Director of Moderato Inc., the company that operates the D2C fashion brand SOÉJU?
- A: The Representative Director of Moderato Inc., which is headquartered in Shibuya, Tokyo, is Asuka Ichihara.
- Q: What special campaign is running to support customers trying on items at home, and when does it end?
- A: A free round-trip shipping campaign is running for customers to try on items, and it will end on April 20, 2026.
- Q: What are the specific items and individual prices included in the second recommended setup?
- A: It includes the Linen-like No-collar Gilet for ¥16,500 and the Linen-like Tuck Wide Pants for ¥14,300.
- Q: What are the material properties of the third setup, which features the Long Shirt Dress and Slant Tuck Wide Pants?
- A: The setup features multi-functional material with contact cooling and UV cut properties, and it can be worn as a cover-up.