mobiAI Corporation will fully launch the Korean skincare brand "awèop" (Distributor: ORGANICA Inc.) in the Japanese market as part of its group's K-beauty business. Sales began on the official Qoo10 store on July 1, 2026. The slogan is "Effectiveness, Every Day." With the concept of delivering advanced formulations at an everyday affordable price point (¥2,800 each), the company is introducing a four-step skincare line focused on hydration as its first offering in Japan. awèop Solid Response at Ginza "Maison KOSÉ" Pop-up In June 2026, awèop participated in a pop-up event held at "Maison KOSÉ" in Ginza. A booth allowed visitors to experience the textures firsthand, and many commented on the product's quick absorption. The positive reception in Ginza, a leading beauty hub in Japan, boosted confidence for the full-scale launch in the Japanese market. Growing Interest in Asia — Products Sold Out at Vietnam EXPO In June 2026, awèop also exhibited at the "K-TREND VINA EXPO 2026" in Ho Chi Minh City, Vietnam, where all available products were sold out. Starting with Japan and Vietnam, the company plans to exhibit at trade shows and expos in other countries, including Russia, moving forward to establish itself as a global K-beauty brand. Brand Name and Philosophy The brand name "awèop" is derived from "Awe" and "Optica." It embodies the desire for skin that evokes a sense of wonder in daily life. The brand's design philosophy is not about having "this and that," but about selecting and balancing what is necessary for everyday life (Clear. Balanced.). 4-Step Hydration Routine STEP 1 | SHIELD Multi-Layer Ampoule Formulated with 11 types of hyaluronic acid※ of varying molecular weights, along with Ectoin, β-Glucan, CICA (Centella Asiatica Extract), and Adenosine. This introductory ampoule has a fresh, non-oily texture that fills the skin with moisture, preparing it to better absorb subsequent care. SHIELD Multi-Layer Ampoule STEP 2 | AQUA Shining Serum Formulated with Niacinam