Transforming hotel cleaning from a 'task' to a 'job that protects the brand.' Aiming for a future that redefines cleaning as 'Brand Keeping.'

AI Summary (NQ-processed)

MM International is redefining hotel cleaning as 'Brand Keeping,' a strategic initiative that protects and enhances a hotel's value. By elevating the perception of cleaning from a mere task to a professional service, the company aims to ensure that cleaning staff are recognized as essential experts who directly influence guest satisfaction and hotel reputation.