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Renew Your Shine Daily with One Application. 'Shine Boost Hair Essence,' a Pre-Treatment Hair Serum, Joins the Moisture-Sustaining Shampoo 'emplir' Lineup

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MD Co., Ltd. will launch "Shine Boost Hair Essence," a pre-treatment hair serum, from its "emplir" brand on April 1, 2026, to provide shine and lasting moisture.

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Frequently Asked Questions

Q: What is Shine Boost Hair Essence?
A: It's a hair serum used between shampoo and conditioner, designed to provide shine and moisture for smooth hair.
Q: What ingredients are included?
A: It contains the series' highest concentration of hydrolyzed collagen, hydrolyzed conchiolin protein, ceramides, and hydrolyzed hyaluronic acid.
Q: Where can I purchase it?
A: It will be available nationwide at Don Quijote stores and drugstores starting April 1, 2026.