Mizkan Co., Ltd. (Headquarters: Handa City, Aichi Prefecture; President and CEO: Ryoji Maki; hereinafter referred to as "Mitsukan") will launch "Fibee Mugiutto Waffle Lemon" starting June 29 (Mon) at select retail stores, July 8 (Wed) on e-commerce platforms (Amazon, Rakuten Market), and July 29 (Wed) via the official Mitsukan online store. This product marks the first citrus-flavored variant in the popular "Fibee Mugiutto Waffle" series. It features a tangy lemon-flavored dough with a soft, chewy "mugiutto" texture, accented with lemon peel for a refreshing twist. Moist, lemon-scented waffle with a satisfyingly chewy texture These waffles are made with whole wheat flour and soy pulp, baked to a soft, moist texture with a distinctive "mugiutto" chew. Infused with pieces of lemon peel, they offer a pleasantly refreshing tartness. Their satisfying chewiness makes them ideal for curbing hunger between meals. [Fermentable dietary fiber: 3.8 g (analytical value) per piece] Born from customer feedback: The refreshing new "Lemon" flavor enriches the Fibee Mugiutto Waffle lineup The Fibee Mugiutto Waffle series has been especially successful within the Fibee product line, often enjoyed not just as a snack but also as a breakfast item. Until now, it has been available in six flavors: Earl Grey, Cocoa, Matcha, Maple, Hojicha, and Cheese. Fibee operates a fan community called "Chounai-kai" ("Gut Community") that allows direct interaction with customers. In these exchanges, many expressed a desire for a light, citrusy flavor. Responding to this feedback, we developed the new "Lemon" flavor—perfect for enjoying refreshingly even during hot weather. Comment from the Product Developer "We used real lemon peel to deliver a bright, authentic lemon aroma and tang, while carefully balancing sweetness and acidity to ensure everyone will find it delicious. Throughout development, we worked closely with our production team, fine-tuning baking conditions and temperature controls through r