MIXI Co., Ltd. (Shibuya-ku, Tokyo; Representative Director, Senior Executive Officer, CEO: Hiroki Kimura) today announced the launch of "Mitene Family Partner," a new initiative designed to support families' daily lives and children's growth, in collaboration with companies and brands that share this vision. This initiative will be offered through "Family Album Mitene" (hereinafter referred to as "Mitene"), a photo and video sharing app for children. Mitene Family Partner Official Website: https://mitene.us/family_partner "Mitene Family Partner" is a co-creative partnership where Mitene collaborates with companies and brands that resonate with Mitene's core value of family connection and the warm moments of watching children grow. As official Mitene partners, these companies and brands will deliver their products, services, and messages in a way that supports families' lives and children's development. Prior to its full-scale launch, this initiative will begin with a pilot program involving one initial partner company starting in July 2026. Specific details of the initiatives with the initial partner company will be announced separately. ■ Background for the Launch of "Mitene Family Partner" "Mitene" is a photo and video sharing app that allows parents to easily share photos and videos of their children with invited family members, such as grandparents and relatives. Since its release in 2015, it has been loved by many families as an app used to celebrate the birth of a child. By enabling easy sharing of daily photos and videos taken on smartphones not only between parents but also with grandparents and relatives living far away, it has become a platform for the entire family to enjoy a child's growth. The service has surpassed 30 million cumulative users worldwide (*1). In Japan, it is used by over 65% (*2) of parents, more than half of all mothers and fathers. While parenting households experience daily joys and discoveries, they also face challenges and anxieties