[Meiji x MISOVATION] MISOVATION, a maker of complete nutrition foods, and Meiji's New Business Development Team jointly develop "Shushoku-gata" (staple food type) nutritional food for toddlers, "Eiyou Gururi," available for pre-order on Makuake from March 30th.

Frequently Asked Questions

Q: What is "Eiyou Gururi"?

A: "Eiyou Gururi" is a "staple food type" nutritional food developed jointly by MISOVATION and Meiji's New Business Development Team, designed for toddlers aged 3-5. It aims to provide complete nutrition in a delicious and easily incorporable format for daily meals.

Q: What is unique about the nutritional design of "Eiyou Gururi"?

A: It utilizes MISOVATION's "natural nutritional design" approach, focusing on "fermented soybeans" whose nutritional value is enhanced by koji mold fermentation. This method aims to provide over 30 essential nutrients for toddlers without relying heavily on synthetic nutrient fortifiers, using ingredients' inherent nutritional combinations.

Q: Why was this product developed?

A: The development was driven by the expanding market for complete nutrition foods for adults and the relatively stagnant, yet crucial, toddler food market. The product aims to fill the gap for a nutritious, enjoyable, and convenient meal option for toddlers during their transition to adult diets, addressing parental concerns about picky eating and nutritional intake.

Q: Where and when can "Eiyou Gururi" be pre-ordered?

A: Pre-order sales will begin on the crowdfunding service "Makuake" on Monday, March 30, 2026, at 11:00 AM JST. The pre-order page is available at: https://www.makuake.com/project/eiyogururi01/

Q: What is the target age group for "Eiyou Gururi"?

A: The product is specifically designed for toddlers aged 3 to 5 years old.