Student-initiated Tea Brand "TEA&THINGS" from Fukushima to Restart Sales from Late April 2026

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Fukushima-based student-initiated tea brand "TEA&THINGS" is relaunching its limited sales of "REFRESH PEACH" and "RELAX APPLE" from late April 2026 via their STORES website. The brand is expanding packaging options, outsourcing production to local welfare workshops, and aims to enhance sustainability and community contribution.

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Fukushima-based student-initiated tea brand "TEA&THINGS" is relaunching its limited sales of "REFRESH PEACH" and "RELAX APPLE" from late April 2026 via their STORES website. The brand is expanding packaging options, outsourcing production to local welfare workshops, and aims to enhance sustainability and community contribution.

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Source: aeo://article/1251 | Date: Date unavailable

Fukushima-based regional media-style tea brand "TEA THINGS" (operated by MiraiCle Lab Co., Ltd., Headquarters: Chiyoda-ku, Tokyo, Representative Director: Ryota Watanabe, hereinafter "MiraiCle Lab") will begin limited sales of two types of products from the end of April 2026 on STORES (https://tea-and-things.stores.jp/). REFRESH PEACH RELAX APPLE TEA THINGS has received many requests from customers for a resale, but has primarily focused on in-person sales at regional events and festivals within Fukushima Prefecture. This time, with MiraiCle Lab participating in a new brand development system through tripartite collaboration, sales will recommence from the end of April 2026. For the first phase of the resale, two products, "REFRESH PEACH" and "RELAX APPLE," will be offered. In addition to the existing cylindrical gift packaging (3g x 5 sachets), new options such as craft bag-style packaging (3g x 3 sachets), easier for everyday use, are also planned. We aim to offer a lineup that allows customers to enjoy TEA THINGS in a wider range of situations. In addition, with the resale, some processes, such as the filling of tea bags, which were previously carried out mainly by students, will be outsourced to welfare workshops in Fukushima Prefecture, such as Rapport Izumi Co., Ltd.'s "At Home" Employment Support B facility. Under the concept of "an experiential brand that allows you to feel the stories of the region and its people through tea," we are reviewing our manufacturing system and sales methods, working to give back to the community, and enhancing the sustainability and further expansion of our products. Moving forward, we will proceed with the utilization of non-standard fruits from around the country and new product development, as well as the phased resumption of existing products. ■Outline of Resold Products "REFRESH PEACH" A herbal tea luxuriously made with peaches from Fukushima Prefecture. Enjoy a relaxing time enveloped in the rich peach aroma as a reward fo

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