BMW Co., Ltd. (President: Kintaro Ueno) sponsored the main event for fiscal year 2026, planned and operated by the Waseda University student organization "TEDxWasedaU." This marks the second consecutive year, following last year, that BMW has sponsored a TEDxWasedaU event. The event was held on June 28 (Sun) at BMW Group Tokyo Bay. TEDxWasedaU operates by obtaining official licenses from TED headquarters annually and independently planning and managing events. Through presentations by speakers from various fields, they aim to "share valuable ideas" and "expand people's knowledge and perspectives." This year's event, themed "Steady in Motion ~揺~," explored how to find one's balance amidst a constantly changing society and daily life. The all-day event featured a total of six speakers with diverse backgrounds, including entrepreneurs, university faculty, and students, who shared ideas based on their experiences and expertise. The event aimed to provide attendees with an opportunity to re-examine their own values and potential. Following the event, members of TEDxWasedaU were given the opportunity to experience, ride in, and test drive BMW vehicles. It was a valuable opportunity for young talents striving to shape the future to directly experience the BMW world and passion for craftsmanship, thereby feeling the joy of mobility and the spirit of challenge that the brand cherishes. The representative and vice-representative of TEDxWasedaU commented, "Every year, we struggle to find affordable venues, but just like last year, BMW offered us the venue free of charge at an early stage this year as well. We feel that the event's success was due not only to the venue but also to the significant support we received in terms of equipment essential for the production. Holding the event at BMW Group Tokyo Bay, a wonderful showroom that embodies the BMW world, was a memorable and special experience for both our members and attendees. Furthermore, thanks to BMW's generosity, we wer