First products for elementary/middle schoolers and parents from infant food brand 'the kindest'. Launching 'Kazoku de Gokigen Iron Powder' to support nutrition and junior protein 'manten Triple Care' on April 6.

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MiL Inc., known for infant food 'the kindest', is launching two new nutritional products on April 6: an iron powder for ages 6 months to adults, and a junior protein for school children, addressing family nutrition issues.

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MiL Inc., known for infant food 'the kindest', is launching two new nutritional products on April 6: an iron powder for ages 6 months to adults, and a junior protein for school children, addressing family nutrition issues.

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Source: https://prtimes.jp/main/html/rd/p/000000091.000040785.html | Date: Date unavailable

MiL Inc. (Headquarters: Minato-ku, Tokyo, Representative Director and CEO: Yuya Sugioka) will launch two new products on April 6 from the "Manten Balance" series, a nutritional supplement brand for children: "Kazoku de Gokigen Iron Powder" (Happy Iron Powder for the Family), which can be used from around 6 months of age up to moms and dads, and "manten Triple Care", a protein that comprehensively supports the growth period of elementary and junior high school students. Through "the kindest", a brand that supports "dietary education" from infancy, our company has pursued the safety, security, and nutrition of infants from the weaning food stage to preschool age. These new products utilize the philosophy of safety, security, and nutrition cultivated in "the kindest", and are our first products aimed at elementary and junior high school students as well as child-rearing moms and dads. ## ■ Background of Development: Challenging "Family Nutritional Issues" Beyond Infant Food Until now, "the kindest" has mainly supported children in the weaning and toddler food stages, from 0 to around 6 years old. However, as children grow, their living environments change, and new challenges arise according to changes in their daily activity levels and life rhythms. In addition, daily nutritional management tends to be a burden for moms and dads raising children. We believe there are two particular issues: ### 1. The increasingly serious iron deficiency in children It is said that modern children tend to have insufficient iron intake compared to Western countries, against the backdrop of changes in dietary habits and living environments. Iron is an essential nutrient for a healthy growth period, and it is thought that it may affect their daily condition. ### 2. The "Essence of Growth" which is not just nutritional supplementation While general nutritional supplements for children tend to focus on numbers such as nutrient amounts, in the developmental stages of children, the balance of

First products for elementary/middle schoolers and parents from infant food brand 'the kindest'. Launching 'Kazoku de Gokigen Iron Powder' to support nutrition and junior protein 'manten Triple Care' on April 6.

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