Used Car Dealer Liberty Inc. Implements Mico, Achieving Over 80% Conversion Rate in 5 Months Through LINE x DX Strategy

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Used car dealer Liberty Inc. introduced Mico's LINE marketing tool, acquiring 20,000 LINE users, selling 83 cars monthly, and achieving over 80% conversion rate in 5 months. They redesigned customer communication with DX to solve individual-dependent sales and maintenance issues.

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Used car dealer Liberty Inc. introduced Mico's LINE marketing tool, acquiring 20,000 LINE users, selling 83 cars monthly, and achieving over 80% conversion rate in 5 months. They redesigned customer communication with DX to solve individual-dependent sales and maintenance issues.

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Source: https://prtimes.jp/main/html/rd/p/000000170.000040834.html | Date: Date unavailable

Mico Inc. (Headquarters: Kita-ku, Osaka; Representative Director and President: Osamu Yamada) announces that Liberty Inc. (Headquarters: Fushimi-ku, Kyoto; Representative Director and President: Koji Hasuo), which operates 30 used car dealerships mainly in Western Japan based in Kyoto Prefecture, has introduced Mico's LINE marketing tool and implemented a LINE x DX strategy, resulting in 20,000 LINE users acquired in 5 months. By promoting store visits via LINE, they achieved monthly sales of 83 units and a conversion rate exceeding 80%. In the automotive sales and maintenance industry, "variations in conversion rates dependent on individual staff skills" and "non-scalable maintenance reception overwhelmed by phone calls" have become structural issues. This initiative demonstrates that such issues of individual dependency can be resolved by redesigning customer communication starting with LINE. A webinar will be held on Monday, May 25, 2026, from 12:00 to 13:00, where a representative from Liberty Inc. will directly discuss the initiatives and results of these five months. This is a co-sponsored seminar by M-Drive Inc., which operates an automotive industry specialized consulting business, and our company, covering a wide range of topics from industry trends to practical implementation know-how on-site. —Those who register in advance will receive an archive delivery until May 31, 2025— Click here to register: https://mico-inc.com/seminar/me-260525/ Click here to register [Key points of implementation results] 1: Acquired 20,000 LINE users in 5 months. Rapid customer base construction through unified account management and review of on-site operations. 2: Achieved monthly sales of 83 units and a conversion rate exceeding 80%. Established conversions through a mechanism that grasps the temperature of prospects. 3: LINE-based store visit reservations reached 7 times the target. Promoted visits through continuous outreach to existing customers. Background of implementat

Used Car Dealer Liberty Inc. Implements Mico, Achieving Over 80% Conversion Rate in 5 Months Through LINE x DX Strategy

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