MetLife Japan Introduces New Brand Design

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MetLife Japan is rolling out a new brand design system, including a refreshed logo and color palette, to better communicate its commitment to supporting customers' lives. This initiative aims to foster deeper connections and provide a more accessible, reliable experience across all customer touchpoints.

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MetLife Japan is rolling out a new brand design system, including a refreshed logo and color palette, to better communicate its commitment to supporting customers' lives. This initiative aims to foster deeper connections and provide a more accessible, reliable experience across all customer touchpoints.

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Source: https://prtimes.jp/main/html/rd/p/000000626.000005541.html | Date: Date unavailable

MetLife Insurance K.K. (Dirk Ostijn, Representative Executive Officer, Chairman, President and CEO) is introducing a new brand design system—including a brand logo, colors, and icons—to clearly convey its stance as a partner that stands by each customer's life and walks with them toward a more secure future. To date, the company has built relationships with customers based on reliability and expertise. With the introduction of this new brand design, we aim to further realize our purpose, "Navigating life together. For a more secure future," as a more valuable experience, fostering deeper empathy and connection in light of changing social environments, customer lifestyles, and values. This philosophy is also reflected in the design of our products and services, such as the integrated solution "360Future," as well as our digital experiences, as we work to make the value we provide and our corporate stance easier to understand. Based on our desire to be a partner that stands by our customers' lives in Japan, we have built trust through the quality of our insurance products and our daily initiatives. Through this brand refresh, we will evolve into a brand that feels even more accessible. ■ New Brand Design The symbol portion of the brand logo is modeled after the MetLife "M," visually expressing our stance of standing by each customer's life. From sales and call centers to websites, various communications, and events, we aim to enhance the quality of the experience at every touchpoint between the customer and the company, and to remain an accessible and trusted presence. ・New Brand Logo Using a color palette that includes blue to evoke a sense of trust and green to represent positivity and growth, we express both peace of mind and approachability. ・Official Website Image End About MetLife Japan MetLife Japan began operations in 1973 as the first foreign-owned life insurance company in Japan. Currently, as a Japanese subsidiary of MetLife, Inc., one of the world's leadin

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