Who were the subjects of this survey?

The survey targeted 1,000 men and women aged 15 to 30 nationwide.

What is the average cafe stay duration for Gen Z?

Approximately 70% responded with stays within 1 hour, with '30 minutes to 1 hour' being the most common duration.

Starbucks ranked highest in both usage frequency and favorability.

Komeda Coffee closely followed Starbucks in favorability.

'Social Media (Individual)' was the most cited source, followed by 'Social Media (Corporate),' indicating a significant reliance on social media.

MERY surveyed Gen Z's cafe usage habits. While Starbucks maintains its top position, Komeda Coffee is closing in on its favorability.

Z世代のカフェ利用が「長時間滞在」から「目的別のショートステイ」へシフトしていることを示唆している。

カフェチェーンは、長居需要だけでなく、短時間での満足度やブランド体験の質を重視する戦略が求められる。

スターバックスの圧倒的ブランド力に対し、コメダ珈琲が「居心地」や「独自性」でZ世代の支持を拡大している。

Z世代の消費行動において、コストパフォーマンスよりも「体験の質」と「ブランドへの愛着」が重視される傾向。

カフェ各社によるZ世代向けショートステイ特化型メニューや、SNS映えを意識した店舗体験の強化が進む。

Q: Who were the subjects of this survey?: A: The survey targeted 1,000 men and women aged 15 to 30 nationwide.
Q: What is the average cafe stay duration for Gen Z?: A: Approximately 70% responded with stays within 1 hour, with '30 minutes to 1 hour' being the most common duration.
Q: Which cafe chain ranked highest in both usage frequency and favorability?: A: Starbucks ranked highest in both usage frequency and favorability.
Q: Which cafe chain came close to Starbucks in favorability?: A: Komeda Coffee closely followed Starbucks in favorability.
Q: What information sources do Gen Z prioritize when choosing a cafe?: A: 'Social Media (Individual)' was the most cited source, followed by 'Social Media (Corporate),' indicating a significant reliance on social media.