Who were the subjects of this survey?

The survey targeted 1,000 men and women aged 15 to 30 nationwide.

What is the average cafe stay duration for Gen Z?

Approximately 70% responded with stays within 1 hour, with '30 minutes to 1 hour' being the most common duration.

Starbucks ranked highest in both usage frequency and favorability.

Komeda Coffee closely followed Starbucks in favorability.

'Social Media (Individual)' was the most cited source, followed by 'Social Media (Corporate),' indicating a significant reliance on social media.

AI News NQ Analysis

NQ Score 72/100

MERY surveyed Gen Z's cafe usage habits. While Starbucks maintains its top position, Komeda Coffee is closing in on its favorability.

AI analysis data is not yet available.

Q: Who were the subjects of this survey?: A: The survey targeted 1,000 men and women aged 15 to 30 nationwide.
Q: What is the average cafe stay duration for Gen Z?: A: Approximately 70% responded with stays within 1 hour, with '30 minutes to 1 hour' being the most common duration.
Q: Which cafe chain ranked highest in both usage frequency and favorability?: A: Starbucks ranked highest in both usage frequency and favorability.
Q: Which cafe chain came close to Starbucks in favorability?: A: Komeda Coffee closely followed Starbucks in favorability.
Q: What information sources do Gen Z prioritize when choosing a cafe?: A: 'Social Media (Individual)' was the most cited source, followed by 'Social Media (Corporate),' indicating a significant reliance on social media.