Mer Inc. Launches Beta Version of "DataSango," a SaaS that Automates CRM Data Preparation

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Mer Inc. has launched the beta version of "DataSango," a SaaS that automates CRM data preparation. This aims to resolve CRM data quality issues that hinder AI utilization and business automation, enabling companies to continuously maintain data in a "usable state."

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Mer Inc. has launched the beta version of "DataSango," a SaaS that automates CRM data preparation. This aims to resolve CRM data quality issues that hinder AI utilization and business automation, enabling companies to continuously maintain data in a "usable state."

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Source: https://prtimes.jp/main/html/rd/p/000000048.000054314.html | Date: Date unavailable

Mer Inc. (Headquarters: 1-10-8 Dogenzaka, Shibuya-ku, Tokyo 150-0043; Representative Director and President: Tomoaki Sawaguchi; hereinafter "Mer") announced the launch of the beta version of "DataSango," a SaaS that automates CRM data preparation. https://www.datasango.ai/ While interest in AI utilization and business automation is growing, many companies face challenges with the quality of their underlying CRM data. If duplicate entries, inconsistent notation, missing data, and unclassified data are left unaddressed, report figures cannot be trusted, and the accuracy of customer segmentation and targeting will not improve. Furthermore, even with the introduction of automation and AI analysis, if the raw data is not organized, it is often difficult to achieve expected results. DataSango is an AI Data Operations Platform designed to address these challenges. It aims to continuously maintain data in a "usable state" by providing four core functions—Merge, Cleansing, Enrichment, and Transform—along with AI-powered preparation processes for CRM data. Since its establishment in 2020, Mer has supported companies in business structuring, process standardization, data integration, automation, and continuous improvement. As Japan's sole Pipedrive Master Partner, it has also provided CRM implementation and operational support and redesigned the operational foundation of revenue departments such as sales, marketing, and customer success through its external RevOps team, "diver." What consistently emerged from these field experiences was that the fundamental bottleneck hindering AI adoption and automation was not the tools themselves, but rather data quality and operational structure. DataSango is the productization of this accumulated knowledge from support sites into a SaaS, enabling more companies to leverage it with high reproducibility. Instead of relying on manual, ad-hoc data correction, DataSango continuously maintains data quality through rules and AI, establishing a f

Mer Inc. Launches Beta Version of "DataSango," a SaaS that Automates CRM Data Preparation

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