Quantitative and Behavioral Observation Survey on the Actual Usage of Car Navigation Devices: In the SDV Transition Period, Combined Use with Smartphones is Advancing, Yet Experiences Remain Fragmented
NQ Score
50/100
AI Summary (NQ-processed)
Members Co., Ltd. conducted a quantitative and behavioral survey of 1,507 drivers to analyze how they utilize car navigation systems versus smartphone apps during the shift toward Software Defined Vehicles (SDV). The study found that while drivers often use both devices, the lack of integration leads to fragmented experiences and redundant operations. The report provides actionable guidelines for manufacturers to improve in-car navigation by creating more seamless, user-centric experiences.
AI analysis data is not yet available.
Frequently Asked Questions
- Q: Which company conducted the survey on car navigation usage?
- A: The survey was conducted by Members Co., Ltd., which is headquartered in Chuo-ku, Tokyo.
- Q: How many people participated in the quantitative portion of the survey?
- A: The quantitative survey component was based on a sample size of 1,507 people.
- Q: What are the three user segments analyzed in the survey report?
- A: The segments are In-vehicle Car Navigation Users, Smartphone Users, and Combined Users of both systems.
- Q: Which government ministries are promoting the Mobility DX Strategy?
- A: The Ministry of Economy, Trade and Industry and the Ministry of Land, Infrastructure, Transport and Tourism.
- Q: Where can the detailed report of this survey be accessed?
- A: The details of the report can be found at the URL https://www.members.co.jp/download/170-survey-navigation.