Quantitative and Behavioral Observation Survey on the Actual Usage of Car Navigation Devices: In the SDV Transition Period, Combined Use with Smartphones is Advancing, Yet Experiences Remain Fragmented

AI Summary (NQ-processed)

Members Co., Ltd. conducted a quantitative and behavioral survey of 1,507 drivers to analyze how they utilize car navigation systems versus smartphone apps during the shift toward Software Defined Vehicles (SDV). The study found that while drivers often use both devices, the lack of integration leads to fragmented experiences and redundant operations. The report provides actionable guidelines for manufacturers to improve in-car navigation by creating more seamless, user-centric experiences.