Meito Sangyo Co., Ltd. (Head Office: Chuo-ku, Tokyo, President: Seiya Fuka-matsu, hereinafter Meito Sangyo), in collaboration with JA Zen-Noh (National Federation of Agricultural Cooperatives), will hold the 10th installment of its "Online Farm Experience," which connects producers and consumers in real-time, as part of the "Dairy Farming Ring Project" to promote the appeal of dairy farming and milk products. The "2026 Summer Vacation Online Farm Experience Invitation Campaign" will be held. The "Dairy Farming Ring Project" is an initiative by Meito Sangyo and JA Zen-Noh to promote mutual understanding between consumers, distribution channels, and dairy farmers, and to communicate the appeal of milk and dairy products, with the aim of expanding milk consumption and stabilizing the production base. This campaign aims to deepen consumers' affection for domestic milk and dairy products by providing an online farm experience that can be easily participated in from home, allowing consumers to feel closer to the dairy farming scene. [Project Overview] In this 10th campaign, participants will be recruited from July 1 (Wed) to August 2 (Sun) through advertisements on the packaging of Nor-Kyo Milk (1000ml/500ml) and Meito Sangyo's official X and Instagram accounts. 120 groups will be selected by lottery and invited to the "Online Farm Experience" to be held on August 17 (Mon), 18 (Tue), and 19 (Wed). The experience will introduce the farm, allowing participants to "see, hear, and learn" about the work of dairy farmers and dairy cows through real-time connection. The farm experience will be held at Yamagishi Farm Co., Ltd. in Shihoro Town, Tokachi, Hokkaido, which raises approximately 300 dairy cows. In addition to online interaction on the day, participants will receive teaching materials such as the grass that dairy cows normally eat, allowing them to experience the smell and feel of the farm. Furthermore, following the 9th installment, all participants will receive a fill-