Batteries, Dressed as Home Run Boy, Take the Stage! Home Run Bar 'Full of Prizes!? Ataru Fest' PR Event Held, Featuring the Duo's 'Full Power Swing' in an Interactive Experience!
NQ Score
50/100
AI Summary (NQ-processed)
Kyodo Milk Industry held a three-day pop-up event, "Full of Prizes!? Ataru Fest," for its long-selling Home Run Bar ice cream. The PR event on the first day featured the comedy duo Batteries dressed as the mascot, the unveiling of a new "Strawberry & Melon" flavor, and interactive games. Company representatives shared the product's 66-year history and recent product renewal.
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